Oak View Group Launches National Partnership With Make-A-Wish

Oak View Group has announced a national charity partnership with Make-A-Wish, launching a fundraising and wish-granting initiative across its portfolio of live entertainment venues.

The partnership includes OVG’s “Round Up For Wishes” point-of-sale campaign, which allows guests at participating venues to round up food and beverage purchases made through OVG Hospitality systems. Proceeds will support local Make-A-Wish initiatives for children with critical illnesses.

The campaign is launching across an initial group of 70 venues, including arenas, stadiums, convention centers and performing arts facilities. Participating venues include Acrisure Arena in Palm Desert, California; Broadmoor World Arena in Colorado Springs, Colorado; Cable Dahmer Arena in Independence, Missouri; CFG Bank Arena in Baltimore, Maryland; Enmarket Arena in Savannah, Georgia; First Horizon Coliseum in Greensboro, North Carolina; MassMutual Center in Springfield, Massachusetts; and TD Coliseum in Hamilton, Ontario.

OVG said it expects to raise at least $250,000 for Make-A-Wish through August 2026.

In addition to the fundraising campaign, OVG will provide access to its venues and partners to host Make-A-Wish experiences for children. The first experience is scheduled to begin in May at Allegiant Stadium in Las Vegas, where a child from Colorado will receive tickets to see BTS during the group’s “Arirang” World Tour, along with curated in-venue experiences.

“Our employees work tirelessly every day to provide truly special, memorable live experiences for all guests at OVG venues,” Oak View Group CEO Chris Granger said. “No organization knows how to create these moments for kids better than Make-A-Wish and it is our privilege to partner with them to bring joy to more children through one-of-a-kind, uplifting experiences.”

Make-A-Wish America Chief Corporate Alliances Officer Flo Bryan said the partnership will help turn everyday venue experiences into support for wish families.

“With Oak View Group’s expansive network of venues and their commitment to generosity through the Round Up for Wishes campaign, we’re able to turn everyday experiences into life-changing moments for children with critical illnesses,” Bryan said.

OVG said the partnership is part of its broader commitment to supporting the communities where it operates, with a focus on access to food, safe housing and meaningful shared experiences.

Make-A-Wish has granted wishes for children with critical illnesses since 1980, providing experiences intended to bring hope, strength and joy to children and their families.